Going from Good to Great: 5 Ways to Optimize Your PPC Performance by @ChappyMargot

For those of you not keeping up with the WordStream blog (shame on you!), you might have missed the awesome Grade and Get Paid contest we ran in late 2013. I won’t bore you with all the details, but as a quick summary, marketers were invited to use the AdWords Performance Grader twice to see how their PPC performance improved over a 30-day time period.

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Going from Good to Great: 5 Ways to Optimize Your PPC Performance by @ChappyMargot

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